Boulevard Tower commands a prominent position along Tirana's New Boulevard, a central artery in the capital's ambitious Northern Boulevard, Central Park, and River Project Masterplan. This strategic location aligns with Tirana's historic north-south axis, linking Skanderbeg Square with the River Tirana, establishing the boulevard as a vital civic spine for the city.

Rising 38 stories, Boulevard Tower not only anchors itself as a significant landmark but also plays a crucial role in Tirana's skyline alongside notable structures, contributing to the city's vertical growth while respecting its historical and environmental context.

Within the masterplan, which prioritizes pedestrian-friendly spaces and green corridors, Boulevard Tower integrates seamlessly. Over 65 percent of its surroundings are dedicated to 'urban living rooms' and verdant pathways, fostering community interaction and a vibrant outdoor culture characteristic of Albania's Mediterranean lifestyle.

Strategically positioned adjacent to a large public square and the upcoming Central Park, the tower serves as a gateway that enhances public life and connectivity. Its ground-level design creates a welcoming urban plaza linking the boulevard, square, and park—a hub of social activity and pedestrian flow.

Architecturally, Boulevard Tower aligns with the vision for vibrant urban spaces, utilizing colorful facades to enliven the cityscape and integrating sustainable practices such as green rooftops and energy-efficient design. The tower's facade, inspired by Tirana's eclectic material palette, employs textured surfaces and vibrant hues to create a visual impact that changes with the light.

Internally, the tower features a mix of residential apartments organized around a central core. Each unit enjoys a continuous wrap-around balcony, optimizing views and enhancing living spaces with natural light. The top three levels house penthouses offering breathtaking panoramas of Central Park and beyond.